Formerly known as Dalian Leather Factory of Dongyang County and Dongyang Luggage Factory established in 1983, the enterprise was officially renamed Zhejiang Jinluda Leather Goods Co., Ltd. in 1997. Shao Yingle, Legal Representative & General Manager, has served as a deputy to Jinhua Municipal People’s Congress and currently holds the post of deputy to Dongyang Municipal People’s Congress. Since 2008, the company has been consecutively awarded the Special Government Award and Specialized, Refined, Unique and Innovative Little Giant Enterprise. As a modern leather enterprise integrating R&D, production, sales and international trade, it boasts a complete product portfolio.
We rank among the leading manufacturers in China’s leather goods industry and serve as the Vice Chairman Unit of the Leather Goods Committee under China Leather Industry Association. We own two proprietary brands: Jinluda and Latue Seed. Our product line covers over 4,000 styles across ten series, including men’s & women’s backpacks, handbags, briefcases, clutch bags, travel luggage, wallets and leather belts. Our merchandise sells well in major shopping malls across 31 provinces and municipalities nationwide, and exports to Europe, America, Japan, South Korea, Southeast Asia, the Middle East and many other countries and regions.
Key Official & International Cooperation Honors
2001: Authorized to craft exclusive briefcases for leaders attending the APEC Summit in Shanghai
2004: Official bag supplier for China’s Fencing & Diving Teams at the 28th Olympic Games
2010: Exclusive supplier for Zhejiang Delegation to the 4th National Sports Congress
2011: Strategic partner of Shanghai High-speed Rail & Premium Sponsor of the 8th National Para Games
2014: Licensed by the Palace Museum to develop and launch the Forbidden City Door-nail luggage & backpack series; selected cultural gifts for international dignitaries
August 2015: Invited to the Palace Museum Cultural & Creative Products Seminar, earning unanimous praise from curators and senior experts
July 2016: Signed cooperative agreement with Zhejiang Provincial Museum for cultural luggage development
August 2016: Named Excellent Cultural & Creative R&D Unit of the Palace Museum (2015–2016)
2016: Official souvenir bag supplier for the G20 Hangzhou Summit & the 3rd World Internet Conference
July 2017: Supplier of consolation gift bags for the 90th Anniversary of the Chinese People’s Liberation Army
2018: Custom document bags produced for the General Office of the CPC Central Committee Secretariat
2021: Official bag supplier for the 14th National Games of China
2022: Bag supplier for China Council for the Promotion of International Trade China-Africa Committee & the 17th Zhejiang Provincial Games
2018–2023: Continuous manufacturer of official document bags for the National People’s Congress
May 2023: Official bag supplier for the China-Central Asia Summit
Guided by our core philosophy of Customers First, Brand Building via Superior Quality & Market Expansion via Solid Reputation, we adhere to a brand-driven development strategy. We pursue uncompromising product quality, down-to-earth operation and rigorous internal management to consolidate our brand foundation. Building a national iconic leather brand is our everlasting mission. Brand, quality and integrity are our core pursuits; we chase perfection through meticulous craftsmanship, valuing every tiny detail above all. Carrying forward craftsmanship and perseverance, we strive to build a century-old enterprise and realize our grand brand vision, scaling new heights on the journey of creating a classic national leather brand.
Brand & Quality Accolades
1995: Well-known Trademark of Jinhua City
1998: Famous Product of Jinhua City
1999: Famous Trademark of Zhejiang Province
2004: Famous Product of Zhejiang Province
2006: National Inspection-exempt Product
2007: China Top Brand (full set of domestic brand honors achieved)
2013: Asia Famous Brand Oscar Award
2014–2016: Listed in Asia Top 500 Brands for three consecutive years
March 2015: Winner of Dongyang Mayor’s Quality Award
June 2015: Leading Luggage Brand in China
December 2015: Cultivated Fashion Brand of Zhejiang Provincial People’s Government
November 2018: Jinluda luggage certified by Made in Zhejiang standard
2022: Formulated the group standard Leather Card Holders under the Made in Zhejiang system and passed the corresponding certification
Shao Zhufa, Chairman of the Company, has served as Vice Chairman of the Leather Goods Committee under China Leather Industry Association for over a decade.
Our corporate culture revolves around the Three Hearts: Kindness, Tolerance and Gratitude, embedded in all daily operations.
A Kind Heart: Treat every employee well to inspire ownership, and craft fine products with sincerity.
A Tolerant Heart: Be accommodating to partners and clients, delivering premium service to every buyer.
A Grateful Heart: Be thankful for national reform and opening-up policies; repay the country and society by building world-class domestic leather brands, for a brighter Jinluda future.
We hold higher aspirations. Driven by the Chinese Dream and our Grand Brand Dream, we believe forty years is merely a start, eighty years still a short journey. For generations, our shared mission is to forge a timeless national leather brand and keep climbing to greater heights.